Ambassador Campaign — April 2025
Meet the new
4Endurance 2:1 line
30 g of carbs per serving across all products in the line. Light taste. Easy to combine. Built to help you reach 30–60+ g per hour.
Campaign Introduction
This is our biggest launch yet.
This is our first major campaign around the brand-new 4Endurance 2:1 fueling line. The line launches with two products — the 2:1 Gel and the 2:1 Drink — and will expand to include bars, chews, and more, all built on the same principle: every serving delivers exactly 30 g of carbohydrates in a 2:1 glucose-to-fructose ratio.
Your role as an ambassador is to generate excitement, show how these products fit into real training, and drive people to try them.
"The goal is to present the new fueling line and to share your thoughts about it and your plans how you will incorporate it into your training and racing routines."
Core Message
Simple fueling. Easy to dose.
Light on flavours.
The 2:1 line is designed around four ideas that should come through in every piece of content you create.
30 g per serving
Every product delivers exactly 30 g of carbs, making it easy to build toward 60+ g/h without overthinking.
How to communicate
Show the math: 1 gel + 1 drink serving = 60 g/h. Simple.
Lighter taste
Less concentrated, not overly sweet, easier to consume hour after hour without flavor fatigue.
How to communicate
Share your genuine reaction. Talk about how it feels during a long session compared to sweeter options.
Easy to combine
Gel and drink work together seamlessly. Same ratio, same serving size, same system.
How to communicate
Walk through your actual fueling setup for a session. Show how the products stack together.
Affordable
Outstanding value per gram of carbohydrate. The 2:1 Gel is just €0.79 and the Drink only €0.30 per serving.
How to communicate
Always mention the price. Compare the cost per 30 g serving — it is one of the best on the market.
Focus Products
April Lineup
Both products share the same 30 g CHO serving size and 2:1 ratio, which means they are designed to work together as a complete fueling system. Always mention the price — the value is a major selling point at launch.
Important: The 2:1 line is a 4Endurance product line. Do not compare it to Nduranz in your content. The 2:1 line stands on its own.
What to Emphasize
In Your Content
Every piece of content you create should communicate at least one of the following:
This is a new fueling line — generate excitement and hype around the launch.
Each serving gives 30 g of carbs, making it easy to build toward 60+ g per hour.
The taste is lighter and not overly sweet, which makes it easier to consume consistently.
It fits both training and racing and is practical and easy to incorporate into any routine.
The price is excellent — always mention it.
Best Content Angles
For Ambassadors
Because this is a launch, hype alone is not enough. People need to understand how to use the products. Each piece of content should teach at least one habit, not just show the product.
01
"How I Hit 60 g/h"
This is the strongest angle for Reels. Show the simple math: 1 gel + 1 drink = 30 g + 30 g = 60 g per hour. No overthinking, no complicated plans. Just simple, structured fueling. Walk through your setup before a session and show the products in action during the effort.
02
"Why I Like This More for Training"
Focus on the lighter taste, the fact that it is not too sweet, and how it is easier to take consistently during long sessions. This angle works especially well for athletes who train frequently and need something they can rely on day after day without getting tired of the flavor.
03
"New Product I've Been Waiting For"
This is the pure hype angle. Lean into the excitement: it is finally here, you have tested it, and you are genuinely impressed. Show the unboxing, your first taste reaction, and how it immediately became an easy addition to your routine. Be authentic — your audience can tell when you are genuinely excited.
04
"Gel vs. Drink: When I Use Each"
This is the most educational angle and very useful for your audience. Explain when you reach for the gel (convenience, higher intensity moments) versus the drink (steady sipping, hydration alongside energy). Show how both together help you hit 60+ g per hour. This helps people understand the system, not just the individual products.
05
"Simple Fueling for Long Rides / Long Runs"
This angle broadens appeal beyond high-performance messaging. Position the 2:1 line as the easiest way to structure fueling for any long session, regardless of level. It is not just for elites — it is for anyone who wants to fuel smarter without overcomplicating things.
Hook Ideas
Grab Attention Fast
Choose the hook that fits your style. These are starting points — adapt them to your voice.
"This is the new 2:1 fueling line from 4Endurance."
Unboxing / First Taste"30 g of carbs per serving. That's why I like this setup."
How I Hit 60 g/h"If you're trying to hit 60 g of carbs per hour, this makes it easier."
Flexible Fueling Routine"I've been testing the new 2:1 Gel and Drink and honestly..."
Hype / First Impressions"What I like most? It's light, easy, and not too sweet."
Why I Like This for Training"This is probably the easiest way to structure your fueling."
Simple Fueling"New from 4Endurance and definitely worth trying."
General Hype"One gel, one drink, 60 g carbs per hour. Simple."
How I Hit 60 g/h"For long rides and long runs, this is a really nice setup."
Simple Fueling
CTA Ideas
Drive Trial
Every piece of content must end with a clear call to action.
"Try the new 2:1 line at 4Endurance."
"Test it in your next long session."
"Give the new 2:1 line a try."
"Available now at 4Endurance — link in my bio."
Content Guidelines
How to Create Great Content
Best Tone
Your content should feel excited, practical, real-life, confident, and educational. Speak like an athlete sharing what works, not like a brand reading a script.
What Good Content Looks Like
The best-performing content is filmed during a real training session with a mix of close-up shots and wider angles. The product should be visible before, during, or after the effort. There should be a clear explanation of your routine, and each video should carry one simple message. The creator speaks like an athlete, not like a sales rep.
Best-Performing Video Structure
"Trying to hit 60 g carbs per hour?" / "Finally its here, and it's amazing!"
Show bottle / gel
"I use this because each serving gives 30 g, so it's easy to structure."
"It also tastes light and not too sweet."
"Available now at 4Endurance."
Quick Checklist
Before You Post
Posting Requirements
The Details
Tag
@4endurance (and your country-specific account)
Collab
Invite @4endurance to collaborate on Reels/Posts
Hashtags
#4endurance #2:1
Questions
SI / AT / IT / HR
ASAP
Other Countries
From April 15th onwards
If the 2:1 line is not yet live on the domain you are collaborating with, wait to post until it is live.
Thank You
Thank you for being part of the 4Endurance team. We truly appreciate the effort you put into your training, your content, and representing the brand. This is our biggest launch yet and we need your energy to make it count.
Let's make the 2:1 line the talk of the endurance world.
If you have any questions, feel free to reach out anytime.
— Pia & the 4Endurance team